Company

In the event of a returning client its still encouraged to re-ask the company level questions just in case things have changed strategically since asked previously.

What is the problem that the company is trying to solve?

How would your customer explain what you do to a friend in one sentence?

What is the current stage of the company?

Where does the business want to be in 12 months?

How does/will the business make money?

How much funding have you taken to date and how much further is that expected to take you?

Current Project

What’s the next biggest milestone for the company?

Answer this with outcomes not goals…